May 28, 1998 (517) 335-6397

Engler Welcomes Kellogg's Cereal City USA as Major Tourist Attraction for Michigan

BATTLE CREEK Governor John Engler welcomed the state's newest, major tourist attraction today in Community Day ceremonies for Kellogg's Cereal City USA, a $22 million family educational, historical and entertainment complex that opens to the public on June 1.

"Kellogg's Cereal City USA is great news for Battle Creek and great news for Michigan," Engler said. "Adding a major tourist attraction like this gives people yet another reason to choose the Great Lakes State for their next vacation."

The 45,000-square-foot facility occupies eight acres in downtown Battle Creek and features interactive exhibits, theater presentations, galleries, a cereal production line, a restaurant and a gift shop all aimed at celebrating Battle Creek as the cereal industry's birthplace and world capital through Kellogg's heritage.

"Cereal City tells the tale of Kellogg, a classic American success story that spans nearly 100 years," the Governor said. "Kellogg has been a prominent example of business excellence in Michigan for decades."

According to company officials, Cereal City is expected to create 20 full-time jobs and between 50 and 75 part-time jobs, while attracting an estimated 300,000 to 400,000 annual visitors.

The State of Michigan contributed approximately $2.8 million to the project, through loan guarantees and grants by the Michigan Jobs Commission. The Governor said Cereal City helps the state move closer to meeting one of ten tourism goals he announced in October: to become the national leader in attracting large scale tourism destination centers.

Other recent tourism developments include: the reintroduction of luxury cruise ships to the Great Lakes, the opening of the Shivering Timbers roller coaster at Michigan's Adventure Amusement Park near Muskegon, and the announcement that a Bass Pro Shops Outdoor World store will open in Auburn Hills.

Michigan's tourism industry ranks sixth nationally with more than 35 million trips taken annually. Tourism is the state's second largest industry, generating more than $9 billion in revenues and directly employing more than 150,000 Michigan residents.